Subscribe to PSTV 'Views and News'

Our monthly 'PSTV Views and News' gives extra tidbits on guest interviews and upcoming guests..

First Name *
Last Name *
Email *
Oct
06 2011

20 Classic Case Studies Every Business Student Should Know

Syndicated from: Business in Motion: Insights from Business Leaders

Enjoy this collection of 20 important business lessons illustrated with case studies.Here are two that I particularily enjoyed reading.David vs. GoliathIt's tough to be the little guy, especially when one of the big guys becomes your direct competition. But at Hangers Cleaners, an offbeat image and good customer service helped them pull through when P&G opened an eco-friendly dry cleaners in the same town. Hangers differentiated itself through van delivery service, funny t-shirts and hangers, as well as social networking. The company also spent time connecting with the community by partnering with local businesses and charities.Instead of out-pricing or out-spending P&G, Hangers embraced its personality and adopted a culture of excellent service that customers found value in. As a result, Hangers has experienced growth while other local dry cleaners have reported flat or declining revenues.Triumph in Niche ExportsAnother excellent international case study comes from bike manufacturer Triumph, which lost steam in its British home base three decades ago, but found new life by heading overseas. In 2010, Triumph sold just 7,562 bikes in the UK, but 50,000 worldwide, indicating that an international interest paid off for the company. Triumph's famous factory in Warwickshire closed up shop in 1983, but the Indian factory remained, and these days, the motorcycles have become the country's Harley Davidson.The company struggles to meet demand in India, with a six month waiting list and a new factory being built. India's middle class has embraced the vehicle as an affordable commodity, even giving them as dowries in weddings.Read the rest of these lessons here.20 Classic Case Studies Every Business Student Should Knowa2a_linkname="Business in Motion";a2a_linkurl="http://businessinmotion.blogspot.com/";Business in Motion Weekly radio show Host: George Torok www.BusinessinMotion.ca

Previous post:

Next post: