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02 2011

Aaron Ross, Predictable Revenue

Syndicated from: Box of Crayons

Today, I have the pleasure of talking to a man that has the number 100 million on his mind. His personal mission is to help 100 million people make money through enjoyment by aligning their purpose, values and passions with their work. He’s also the author of the new book, Predictable Revenue: Turn Your Business into a Sales Machine with the $100 Million Best Practices of Aaron is the man behind building the foundation for the success of But what’s really interesting is his mix of sales savvy and passion for living a life of meaning and purpose. Aaron and I talk about: Why he left an ideal job at a venture capital firm and became a corporate refugee How he created “cold-calling 2.0” to replace the soul-sucking act of cold-calling and doubled the growth at Salesforce The 3 types of leads: seeds, nets and spears The trick for getting references directly from CEOs Finding the sweet spot between authenticity and sales success Learn more about Aaron at and Listen to my interview with Aaron Ross      

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