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Sep
07 2009

Adrian Davis

The intersection of Sales and Strategy

CEO of Whetstone Inc., http://www.whetstoneinc.ca

Are you selling something? Founder and CEO of Whetstone Inc., Adrian Davis offers insight into healthy selling.  As he details the connection between sales and relationships, we learn lessons and concepts in strategic selling. Adrian Davis reveals his 'relationship cycle' and draws out the often-overlooked connections. He shares his stance on cold calls, telesales, and spam, and discusses the many boundaries in sales today.  Offering insights on methodologies that have increase in returns, he coaches on using sales as an investigative tool… and seeing results. What are the top three sales mistakes and how to avoid them?  What are the obstacles of current CRM processes? What are the right questions to ask? Learn the answers to these questions and more.



Interview Date: September 2009



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