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Dec
28 2011

Alan McLaren, Infinity Communications

Syndicated from: Business in Motion: Insights from Business Leaders

Interview with Alan McLaren, Co-CEO of Infinity CommunicationsWho is Infinity Communications?Infinity is a full service communications agency specializing in public relations, branding and social media strategies. We help our clients “Get Noticed and Stay Noticed”, through focused communication programs designed to build brand awareness and drive revenue growth.One of the best ways to reach your target audiences is to use a combination of traditional public relations strategies offline, while leveraging social media and web strategies online.We are living in a connected world and it is important to bridge the conversation both online and offline.———————————————Insights and excerpts from this interview with Alan McLaren of Infinity CommunicationsPurpose of marketing is building the brand to be top of mind.Common mistake on the web is not connecting the dots.Key question is, does more traffic mean more business? That is the bottom line.Marketing is not scientific. One plus one does not equal two.Half the time, we turn prospective clients away because the fit is not right.Red Flag Deals was one of our proud success stories.I hate doing the numbers – but you need to do that.As Co-CEOs we each have our strengths and defined roles.Interview on Business in Motion with radio show host George TorokListen to the radio interview on podscastListen to the radio interview on itunesa2a_linkname="Business in Motion";a2a_linkurl="http://businessinmotion.blogspot.com/";Business in Motion Weekly radio show Host: George Torok www.BusinessinMotion.ca

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