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30 2010

Ashley Konson

Marketing, Strategy, Branding

President, Cohesion Inc.,

What does 'branding' mean today? Can brand value be quantified? How can a brand be improved? As president of Cohesion Inc., and Course Director of the MBA Brand Management Program at Schulich School of Business, Ashley Konson is in a unique position to answer these questions.  From major international companies to brand new entrepreneurial ventures, he discusses how to create brand aligned behavior and the influence it has in all areas of the business.  Ashley Konson reviews several pivotal areas including; brand strength, brand management systems, and market trends. Learn about the diffusion of Internet marketing, Social Media and broadcast marketing. As Ashley Konson gives multiple examples of success and failure, learn how to improve your brand and leverage what you're already getting.

Interview Date: August 2010


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