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Dominik Loncar

Market Research: Do Your Homework to get it Right

Blog Posts
I am a big believer that when writing the market research piece of a business plan, one needs to concentrate on the specifics of the marketplace not on painting a broad stroke of the industry. Here are three mistakes I see regularly in the market research section of the business plan, and how to shift […]

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Real Life Marketing: Entrepreneurs Speak Out With Their Marketing Tips

Blog Posts
Marketing, along with financing, is usually the number one concern for entrepreneurs. However, understanding how marketing works is best explained through concrete examples from start-ups. I connected with two Futurpreneur Canada entrepreneurs, Kailey Gilchrist of NONA Vegan Foods and Bojana Nedic of Pearl’s Choice, to talk about their initial perception of their marketing approaches and […]

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100 Million Start-Ups

Dominik Loncar, Futurpreneur Canada Entrepreneur-in-Residence, dloncar@futurpreneur.ca Back in 2011, Moya K. Mason, a freelance researcher, came up with a figure on new business launches across the globe. She based this on the Global Entrepreneurship Monitor (GEM) Report, 2011 and feedback she received from Dr. Paul D. Reynolds, Director, Research Institute, Global Entrepreneurship Center. By her […]

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Emotional Sustenance: The Missing Link for Start-Ups

Dominik Loncar, Futurpreneur Canada Entrepreneur-in-Residence, dloncar@futurpreneur.ca Many first time entrepreneurs believe doing it alone is the key to success. They forget that their emotions, to a large extent, are elevated or squashed by people they associate with. This will have a direct bearing on how they feel about themselves and their confidence to continue.    […]

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Don’t Pitch, Dialogue

Dominik Loncar, Futurpreneur Canada Entrepreneur-in-Residence, dloncar@futurpreneur.ca We’ve all experienced people who rush to talk about their business idea or dive into a pitch like they’re on the Dragon’s Den.  The vast opportunities for entrepreneurs, however, come through having conversations with others. One of the best approaches is what I call a “layered approach”.  This means […]

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Ready. Set. Go. Starting a Socially Minded Business

Dominik Loncar, Entrepreneur-in-Residence, Futurpreneur Canada, dloncar@futurpreneur.ca Starting a socially minded business can fuel your passion to make a difference while making a living. Here are three fundamentals to consider before you hit the “Go” button. Ready:  Impact is clearly tied to solving a localized problem    Many entrepreneurs who want to start a socially-minded business usually have […]

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(Français) Pour des partenariats fructueux, il faut clairement établir les attentes

Sorry, this entry is only available in Français.

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Zoom Out. Zoom In.

Start-up entrepreneurs are constantly evaluating the big picture (is this the right direction?) and the day-to-day tasks (implementation). This lesson can be applied to writing a business plan:  You assess the right things to include and then provide the details.  Strategy and tactics. The challenge is to create a learning tool that reflects this process. […]

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Know your numbers

Many first time entrepreneurs have a misconception about what it means to “know your numbers” – or be financially literate. In many instances, it’s less about learning financial terminology and more about adopting an attitude shift about managing money. Here are some pointers to get you going in the right direction. Financial literacy… …is not […]

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Telling your story

Storytelling has been part of the human experience since our ancestors roamed the earth and could speak. Being able to tell a story about yourself and your business makes for a more compelling connection with your audience. Being authentic is the key to good storytelling; it’s not about dumping a lot of information or having […]

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Five tips for working from home

Working from home can have cost-savings advantages and certainly makes sense for a lot of start-up businesses. Here are some guidelines to ensure working from home will increase the odds of running a successful business: Start working at the same time each day. Studies show that people who are consistent with the time when they […]

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Social innovation: doing good, smart

In recent years there has been a proliferation of definitions on social innovation. The best definition I came across is: Doing good, smart (Charles Best, Donors Choose).  It merges the impulse of creating social or environmental change while developing smart business skills that make it a reality. Here are three ways to develop the business […]

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