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The Smart Flyer Forum

The Smart Flyer Forum

Print

October 31 st , 2017
DELTA TORONTO HOTEL.
75 Lower Simcoe St, Toronto, ON M5J 3A6

Building off the success of RCC’s Retail Marketing Conference in April, Retail Council of Canada has
developed The Smart Flyer Forum. A special forum that will provide a deeper lens and more involved
discussion on an issue that has been top of mind of retail marketers for years: the future of the retail
marketing flyer.

At one time, many believed that social media & other digital & mobile marketing tools were going to
spell the end of the traditional print flyer as a marketing tool for retail. However, this hasn’t happened,
and in fact through improvements in distribution, innovations in digital & increasing flyer friendly mobile
platforms, flyers, catalogues, and other traditional marketing tools have lived on, and even thrived.

The Smart Flyer Forum: Bridging Mass & Personalization will provide three thought provoking sessions,
each bringing retailers, suppliers and experts together to focus on both the present and future of retail
flyer marketing.


The Smart Flyer Forum Sessions will include:

The Value of The Flyer in Today’s Digital World : A Consumer’s Perspective
The New Role of Flyers in Multi-Channel Campaigns
Enough Small Talk, What’s the Next Big Play for the Flyer

Speakers Will Include

Frederic Lecoq, Vice President Marketing & eCommerce, GolfTown
Lisa Orpen, VicePresident, National & Multi-MarketSales, MetrolandMedia
Catherine Viau, Sr.MarketingManager, Maxi (Loblaw Companies Ltd.)
Howard Chang, CEO, Top Drawer Creative

You can register for the Smart Flyer Forum online or via fax. To register via fax, download the pdf and fax it to 877-790-4271 or mail it to 800-1881 Yonge Street, Toronto Ontario, M3S 3C4.

Member
 $149

Register

Non-Member
 $249

Register

Member Independent Retail*
 $79

Register

    * Gross annual sales less than $7M

Student*
 $59

Register

    *Must be 25yrs/under in a full-time undergrad program

For questions regarding sponsorship, please email partnerships@retailcouncil.org

For questions regarding registration, please email events@retailcouncil.org

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Leader in Retail Breakfast with Ron Wilson, COO, Best Buy

Date: 
Oct 5, 2016

7:30 – 8:30 a.m. Registration
8:30 – 9:30 a.m. Presentation

The Leaders in Retail Breakfast Series provides an exclusive and unique opportunity for vendors and suppliers of goods and services to hear directly from senior leaders of Canada’s biggest retail brands – with none of their fellow retailer competitors or media in the room.

No other program offers direct access to some of the most successful leaders in Canadian retail in such an intimate setting. Bring your entire team to hear first-hand business strategies from these important retail leaders.

Ron Wilson

COO

Best Buy

As President and Chief Operating Officer for Best Buy Canada, Ron guides the vision and strategic direction for the organization.

Since the start of his tenure in March 2013, Ron has overseen a strategic plan driving the company towards creating a seamless Total Retail experience for customers. Ron’s leadership has been instrumental in introducing an operating model that builds long-term relationships with customers, and provides excellent after-care support and service. Recognized as a proven innovator and a decisive leader, Ron began his career in retail 25 years ago on the frontlines of an Edmonton Future Shop store. Having led numerous areas of the company, including Merchandising, Operations, Marketing, and eCommerce, Ron harnesses an invaluable insight into strategic business operations. Ron continues to lead Best Buy by introducing innovative ideas, which include the company’s recent growth into expanded product assortment online, the reserve and pick-up in store program, and optimizing the company’s delivery and fulfilment systems.

Passionate about the outdoors when he’s not at work, you’ll likely find Ron on the golf course, wake surfing, and spending time with his wife and three children.

Please note, this event is only open to the supplier/vendor community.
Member, Non-Retail $189.00 | Non-Member, Non-Retail $289.00

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loss prevention

http://www.rcclpconference.ca/

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retail west

http://www.retailwest.ca/

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CPP Enhancement Deal Struck Nationally/Ontario Retirement Pension Plan Will Not Proceed

CPP Enhancement Deal Struck Nationally/Ontario Retirement Pension Plan Will Not Proceed

Print

June 23, 2016

Member Update / Impact:

As members will know through media, there is an agreement-in-principle in place between eight provinces and the federal government to enhance benefits (and raise the contribution rates) under the Canada Pension Plan (CPP). The deal was struck on June 20, after a negotiation session in Vancouver.
Following a Retail Council of Canada briefing with the Department of Finance earlier today (June 23) this note provides greater detail than has been available publicly.

Which Provinces Have Signed On?

Eight provinces have agreed to proceed with the CPP enhancement: Newfoundland and Labrador, Nova Scotia, New Brunswick, Prince Edward Island, Ontario, Saskatchewan, Alberta and British Columbia.

Some media have reported that Quebec does not support the deal. That interpretation undervalues the fact that as the Quebec Pension Plan (QPP) is already distinct from the CPP, Quebec was always expected to take a different path. The Quebec government will submit its own plan to the Quebec public. While no details have been provided, it is expected that the QPP will have a much higher earnings threshold before increased contributions kick-in.

Manitoba is the only province within the CPP to not sign on. Because changes to the CPP require the support of at least seven provinces, including provinces representing at least 2/3 of the Canadian population, the agreement of the eight listed above is sufficient to make the agreed changes, which will apply in all provinces except Quebec.

For Ontario, this means that unless the national agreement-in-principle falls apart, the Ontario government will withdraw its proposed Ontario Retirement Pension Plan (ORPP), which was to have come into effect beginning January 1, 2018. The governments of Canada and Ontario have stipulated that the signatory provinces must all approve the deal by July 15, 2016.

Outline of Agreed Provisions:

The implementation of the new thresholds and rates will be phased-in over seven years, beginning on January 1, 2019. (See Table 1 at the end of this note for specific phase-in rates year-by-year.)

  • The rate of contribution will be increased by 1% each from employers and employees.
  • The Yearly Maximum Pensionable Earnings (YMPE) will rise to approximately $82,700. But for these changes, the YMPE (currently at $54,900) was expected to rise to approximately $72,500 by 2025.
  • The 1% increase under the YMPE will be fully phased-in by 2023, followed by a two year phase-in of the boost to the YMPE ceiling.
  • The basic income exemption, below which CPP premiums are not collected, would remain at $3,500.
  • There will be no exemptions for existing workplace pension or savings plans.
  • Both employers and employees will get an income tax deduction for these additional premiums (as opposed to a tax credit for employees).

Examples:

A full-time retail employee making $14.25/hour and working 40-hours a week would earn $29,640 annually. After deducting the basic exemption of $3,500, that employee would have $26,140 in wages subject to the 1% increase in the premium rate. That works out to 12.5 cents/hour in increased costs for the employer by 2023 (see interim rates in Tables 1 and 2 below).

The contribution increases would be slightly lower on behalf of a part-time employee earning the same rate, as the $3,500 basic exemption would be a greater proportion of his or her income.

A full-time retail supervisor making $45,000 annually would have $41,500 in wages subject to the 1% premium increase, after deducting the $3,500 basic exemption. That works out to $415 annually (or 20 cents/hour) in increased costs for the employer by 2023.

Initial RCC Response:

RCC views this agreement as a step in the right direction for those employers with significant operations in Ontario.

  • The agreement will ensure that we do not have a fractured system of go-it-alone pension plans in different provinces.
  • The systems will be built upon the existing CPP, which is well-understood by employers.
  • The CPP enhancement cost will be only slightly more than half the cost that the ORPP would have been for most retail employees.
  • The phase-in is far slower than ORPP would have been, pushing most of the costs out of the near-term and providing significant lead-time for adjustment.
  • There is a long-term benefit for retailers in the increased disposable income of Canadian retirees.

For retailers without significant operations in Ontario, these costs may all be incremental to what they were otherwise facing.

Because the model is the universal one of the CPP, there will be no exemptions for employers who already have workplace pension plans. Some employers with existing workplace pension/savings plans may be able to adjust those costs to remain whole or nearly so.

While we are disappointed with the absence of exemptions for existing plans and with the basic threshold remaining at $3,500, given the commitment of the federal government and the obvious willingness of eight provinces to join in the CPP enhancement, we feel that this compromise may be close to being the best one available.

Next Steps:

RCC will be meeting with senior officials at the Department of Finance over the next few weeks and will work to get answers to any “unknowns” and continue to press for workplace pension plan exemptions and for an increase in the $3,500 threshold.

Table 1: CPP Contribution Rate Phase-in

 

Upper earnings limit phase-in

Employer contribution rate

Employer contributions (nominal; rounded to nearest $10)

Year

projected

Upper earnings

Upper earnings limit as share of YMPE

Below YMPE

Above YMPE

$27,450

$54,900

$85,000+

YMPE

limit

% of

rate

% of

rate

(half 2016 YMPE)

(2016 YMPE)

max

max

2016

$54,900

$54,900

100%

0%

0%

0%

0%

$0

$0

$0

2017

$56,400

$56,400

100%

0%

0%

0%

0%

$0

$0

$0

2018

$58,000

$58,000

100%

0%

0%

0%

0%

$0

$0

$0

2019

$59,700

$59,700

100%

7.5%

0%

0%

0%

$35

$75

$85

2020

$61,500

$61,500

100%

15.0%

0%

0%

0%

$70

$155

$175

2021

$63,500

$63,500

100%

25.0%

1%

0%

0%

$120

$255

$300

2022

$65,600

$65,600

100%

37.5%

1%

0%

0%

$180

$385

$465

2023

$67,800

$67,800

100%

50.0%

1%

0%

0%

$240

$515

$645

2024

$70,100

$74,900

107%

50.0%

1%

50%

4.0%

$240

$515

$860

2025

$72,500

$82,700

114%

50.0%

1%

50%

4.0%

$240

$515

$1,100

Table 2: Hourly Rate Phase-in

 

Employer Hourly contributions

Year

$27,450

$54,900

$85,000+

 

2016

$0

$0

$0

2017

$0

$0

$0

2018

$0

$0

$0

2019

$0.02

$0.04

$0.04

2020

$0.03

$0.07

$0.08

2021

$0.06

$0.12

$0.14

2022

$0.09

$0.19

$0.22

2023

$0.12

$0.25

$0.31

2024

$0.12

$0.25

$0.41

2025

$0.12

$0.25

$0.53

*French version will be posted on our website shortly.

If you have any questions or concerns, please don’t hesitate to contact: Karl Littler, Vice President, Public Affairs at: klittler@retailcouncil.org or Office: 416-467-3783 or Mobile: 416-906-0040

Retail Council of Canada
RetailCouncil.org

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STORE 2017

Date: May 30, 2017 to May 31, 2017http://www.storeconference.ca/Toronto, ON

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ERA Winners

http://www.storeconference.ca/excellence-in-retailing-awards/winners

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Join the fight for fairness: Ensure a level playing field for retailers in Canada

http://www.retailcouncil.org//levelplayingfield
RCC is fighting for a level playing field for retailers in Canada.
Click here to Make your Voice Heard: Send a letter to your MP now.

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Celebrate and network with the retail industry at the Excellence in Retailing Awards (ERA) Gala

May 31, Toronto Congress Centre. Join the celebration and recognize the outstanding achievements of our ERA finalists and Awards of Distinction Winners. Buy Gala Tickets.

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Brian Wong

http://www.storeconference.ca/agenda

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The Art of Marketing

Date: 
Jun 14, 2016

Toronto’s #1 Marketing Conference featuring bestselling authors and corporate visionaries like Morgan Spurlock,
Bethany Mota and Avinash Kaushik.

MTCC, North Building – 255 Front St W
Toronto, ON M5V 2W6

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