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10 2012

Back to the Basics

Syndicated from: Randall Craig

Wake up, wash, dress, and eat breakfast. Scan the headlines, scan LinkedIn, Facebook, Twitter, and Blog comments. Read and respond to comments in your communities. Then start the day. Check voice mail. Check email, and respond to emails from LinkedIn groups, Facebook, and Twitter direct messages. Then see if there are any comments on YouTube. And write your daily blog post. Then Tweet. In this day of social connection, it doesn’t take long for your Social Media “obligations” to quickly expand to fill any and all available time. As we layer more and more complexity, we become enamored by the exciting advances in Social Media functionality, and shiny new Social Media sites. Here’s the fundamental question: Is it time for you to wipe the slate clean and start again from first principles? Who are you hoping to engage with? What business or profit (or personal) goal are you hoping to achieve on Social Media? How will you measure success? How much time each day/week/month will you devote to the endeavor? Can you afford the time to do so? And if not, what is plan B? This week’s action plan: Where has your momentum taken you? If you’re like most, you have either done far too little, or far too much in Social Media. This week, go back to the basics, and make sure that the time you spend is getting you where you want to be. PS:  Go behind the scenes each week as I interview another of the nation’s thought-leaders.  I send out a quick note each month with links to each interview.  Subscribe on the PSTV home page. Note: The Make It Happen Tipsheet is also available by email. Go to to register. Randall Craig

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