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Jan
17 2012

Cash Mobs and Carrots

Syndicated from: CSI Community Buzz

Another example of social innovation in action. I read an article today (on paper - no link!!???) about "Cash Mobs," which have their roots in Flash Mobs... BUT, their goal is to convene people to shop together. No, it's not empty consumerism...it's about leveraging social media to direct consumer action in support of social change. Sort of a crowd-funding, market transofrmation, social media, do-gooder mash-up.read more

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