“We cook with a conscience.” Denise Meehan, founder and owner of Lick’s Homeburgers, shares the defining inspiration behind this Canadian institution. Maintaining the ‘homemade’ taste unique to Lick’s, she discusses the reach into grocery retail, controlling the supply chain, and protecting the integrity of quality. Denise Meehan recounts how the Natureburger her investment in beef pasteurization has paid off by providing food that fills a growing demand for healthy and safe options. Maintaining the mantra that Lick’s serves good food that is good for you, the Lick’s experience hasn’t changed much over the years. Maintaining an eye on food quality and service, Denise Meehan talks about staying ahead of industry trends and what’s next for Lick’s Homeburgers.
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“Waterfronts can be a very powerful catalyst for change in a community.” Executive Director of Discover Saint John, Ross Jefferson, discusses city character and destination marketing. With waterfront cities acting as a ‘gateway’, he shares the connection between economic development and tourism, and how the public/private partnership model of Discover Saint John is a benefit to all involved. Ross Jefferson reveals the biggest challenges and biggest opportunities he faces in destination marketing, and how he approaches each head on. Learn where the dollars come from. Learn what the tough questions are. And learn how Saint John is quickly becoming a top tier destination.
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“Communication is always the key.” Kim O’Connell, General Manager for Artistic Minds Inc (AMi), and print production dynamo, talks about the inner workings of an internal print agency and how they support some of the biggest fast food agencies in North America – KFC, Taco Bell, and Pizza Hut. In the print industry for 35 years, Kim O’Connell shares thoughts on direct mailing, coupons, trade printers and outsourcing. She offers insight into the age-old debate of traditional marketing versus social media and how AMi, a non-profit agency, stays competitive.
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Do you need more information? Gerald Bramm, of G.Bramm & Associates, reveals trade secrets in the field of Market Research. As he traces the history and pivotal highlights of market and consumer research, Gerald Bramm defines its impact on society over the years. Discussing development, collection, and analysis, Gerald Bramm explains the variations between focus groups, interviews and surveys and how technology is impacting the industry.
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What’s the difference between a good magazine and an exceptional one? Ask Ellen Kral, CEO of Kenilworth Media. As one of Canada’s Top Women Entrepreneurs 2010 by PROFIT magazine, she offers insight into the realm of successful trade and association publishing. Profiling several of Kenilworth’s publications, Ellen Kral discusses the delicate balance between content and advertising. Revealing industry challenges and how she’s overcome them, she talks about Kenilworth’s competitive strategy and plans for growth.
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Discussing the ride up the ladder, Barry Kuntz, former senior executive at General Motors, recalls his evolving roles at GM. As past Director of Fleet and Commercial he shares the sales process that allowed him to generate 30% of product sales for GM. Discussing negotiations, market segments, and dealer relations Barry Kuntz gives an inside perspective on GM and when the moment of change occurred in the automotive industry.
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Bringing your brand to life. Grail Noble, Founder and President of Yellow House Events, talks about events – from planning to execution to marketing – and how to use events to connect your brand to your customer. Specializing in corporate events, Grail Noble discusses the various points that make an event successful and uses actual client examples from her diverse portfolio to prove it. Taking an in-depth look at a recent ‘flash-mob’ event, Grail Noble takes us through the steps of organization while watching the final moment on video.
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With almost two decades of experience in the business of design and advertising, Michele Bailey, founder and president of Blazing The Agency, talks marketing, advertising, and design. Referencing QR codes, smart phones, and iPads, she discusses digital marketing and how Blazing The Agency uses technology.
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In response to viewer demand, Randall Craig, the usual host of Professionally Speaking TV, steps in as a featured guest in this episode. As a best-selling author, and sought after consultant in the field of social media and web strategy, he shares several best practices on how to successfully bind online activities to a business strategy.
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Since 1875, Bulova’s single-category company has maintained their business and reputation of excellence. President of Bulova Canada, Steve Taylor, discusses patents, manufacturing, and the evolving technology of time keeping.
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From data to intelligence, Fresh Intelligence founder and CEO, Corrine Sandler, defines market research in today’s fast-paced society. With almost a decade in the marketing and market research industry, she offers a revolutionary blending of methodology and technology that gathers online and digital intelligence.
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Touching millions of Canadians across the country, Diane Brisbois, the President & CEO of the Retail Council of Canada (RCC), defines the role of the RCC and its many functions. Taking front line action in advocacy, policy development, research, and training, Diane Brisbois shares details on recent lobbying efforts and the merchant response. Revealing benchmarks and evaluations and recent successes, she talks about the RCC’s foray into education with www.retaileducation.ca. Discussing cross-border shopping, online retailers and American retailers entering the Canadian space, find out what retailers are doing to be competitive. Learn what the three biggest contributors are to the cost differences in Canada and the USA. And learn what the upcoming challenges are in the retail space.
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Former Senior VP at IBM, Greg Gulyas, recounts the moments that made history. From introducing the scanner to Loblaws to the introduction of personal computers, he discusses the steps that brought IBM to the forefront of technology. Racing through IBM history, he talks about the OS/2, PCjr, and the ThinkPad.
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Marketing Knowledge Mentor. What do Frankenberry cereal and Nature Valley granola bars have in common? They we both marketed and launched by Stephen Rayfield, Marketing Knowledge Mentor. Giving real examples from his own distinguished career, Stephen Rayfield discusses the importance, impact, and integration of a marketing plan. Discussing the key elements and tools of the marketing department, he refers to maneuvering the marketing mix, and typical hurdles in a marketing plan.
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Who doesn’t love a bargain? President and Chief Bargains Officer of The Bargains Group, Jody Steinhauer talks about the wholesale industry and the development of retail discount in Canada. Discussing the apparel industry, major chains, and the coming of American retail into Canada, Jody Steinhauer offers insight into the business of merchandise in North America.
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How far ahead do you plan? Dobri Stojsic, Senior partner at the Strategic Planning Group, and former senior executive at the Bank of Montreal, talks about strategic planning and the necessary actions that should be taken.
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What’s the secret to a good buzz? Laura Booker, Word-of-mouth Marketing Expert and Business Strategist, shares the strategy of designing a successful word-of-mouth campaign. Using Laura Bookers intricate formula of the five T’s of the three C’s of the five P’s we learn the breakdown of how starting the right conversations with the right people on the right topics can create a hailstorm of increased revenue.
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From burger flipper to CEO, Bill Johnson, former President of McDonald’s Canada, traces his climb up the ladder. Now a coveted speaker at IVEY School of Business, he shares his ‘no cash registers in the boardroom’ philosophy. Revealing trials and lessons learned, Bill Johnson talks about developing the business in Mexico, building a new supply chain, and the international aspect of McDonald’s.
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What are you doing with your marketing? Can you get more from what you’re already doing? Expert Copy Writer, Marketing Coach and Author, Steve Slaunwhite shares powerful concepts on writing and marketing more effectively for your business. Learn what not to forget in your copy, how to use ‘belief builders’, and how to reverse risk. Steve Slaunwhite discusses the challenges and opportunities in copy, and gives examples of excellent strategies and models. He reviews various writing styles and how they can be most effectively used.
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How well maintained is your organization’s public image? Executive Director of the Canadian Public Relations Society, Karen Dalton talks about the strategic management of relationships with stakeholders. Giving positive and negative examples, Karen Dalton talks about the impact of social media, masquerading advertisers, crisis management, and the public’s trust in PR. Discussing PR development on a global scale, she reveals how Canadian PR associates rank and if we differ from Americans.
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Presentation expert, career planning guru, brand maven, professional speaker, double gold-medal figure skater, and management consultant Louise Karch offers a diverse background that is linked by performance excellence. She discusses her career, challenges and inspiration. Describing her ‘OutPerform’ services and ‘brand-aide’, Louise Karch discusses brand issues and problems, and how brand integrity can become legacy.
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Life is a presentation. Luckily, Chief Presentation Officer of Highborn Communications, Suzanne Sherkin can help. With a detailed focus in presentation coaching, she helps find your authentic voice, and helps bring out the key message and core values of your presentation. She offers insight into the entire process; from body language and power point to audience disengagement and saying things with power. Learn how to break down your topic and organize content.
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What does ‘branding’ mean today? Can brand value be quantified? How can a brand be improved? As president of Cohesion Inc., and Course Director of the MBA Brand Management Program at Schulich School of Business, Ashley Konson is in a unique position to answer these questions. From major international companies to brand new entrepreneurial ventures, he discusses how to create brand aligned behavior and the influence it has in all areas of the business.
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What’s your potential? With the unique belief that we perform best at the edge of our comfort zone, President and founder of Ignite Excellence, Suzanne Stevens, shares her company’s approach to sales and leadership training. She defines several key areas of focus such as, differentiating the sales process, establishing the relationship, and using Socio-Value Influencers. In the professional arena as well as the personal, Suzanne Stevens challenges the restrictions we place on ourselves and to get out of our own way.
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Are you living in the land of assumptions? Kelly McCormick, Sales Consultant and author of Outsell Yourself, talks about best sales practices and the difference between presentations and questions. Following an entrepreneurial path from an early age, Kelly McCormick shares her lessons on sales pressure, intentional pauses, and first-time buyers. Giving sales advice to non-sales people, she confronts the “so what” and promotes the probing questions that gain agreement and build trust.
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Do you give speeches or presentations? How do you want to be perceived? Honest? Energetic? Arrogant? Mark Bowden, creator of Truth Plane – a model of training in communication, shares how gestures impact communication. Specializing in non-verbal communication, Mark Bowden demonstrates common gestures and explains their connection to the audience’s perception of the speaker. He discusses the use and view of gestures across, cultures, stereotypes, geography, and age. Mark Bowden reveals techniques to become a calm and confident speaker.
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Fear motivates people. It’s what motivated Christine Aquin-Pope, President of Gun Powder Business, to succeed in sales and business development. With a focus on selling to Fortune 1000 companies, she reveals how to set your sales force up for success. Sharing her secrets on sales lead generations and garnering C-level meetings, Christine Aquin-Pope talks about how she developed her niche specialty.
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Author of bestseller Secrets of Power Marketing: Promote Brand You, George Torok shares his expertise on non-traditional marketing, and presentation skills. Discussing the use of marketing oriented systems, he gives examples of follow-ups and checklists that make all the difference.
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Do you find your sales goals being missed more often than being made? President of The Robertson Training Group, Kelley Robertson discusses Fearless Selling and how he helps teams overcome fears and challenges in selling. From management down to the sales floor, he offers practical tips on finding prospects, generating leads, handling objections, negotiating, and asking for the sale. Sharing his knowledge on buying motivators, Kelley Robertson tells you how to find them and how to use them.
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With over 8000 presentations under his belt, Richard Peterson, Certified Sales Professional and founder of the Presentation Coaching Institute, reveals how to give a memorable presentation. Discussing the role of the presenter he talks about the benefit of rehearsing; how much is adequate and is this different from being prepared? Richard Peterson shares his thoughts on new versus existing content and how you can avoid the “stock” presentation trap.
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Are you selling something? Founder and CEO of Whetstone Inc., Adrian Davis offers insight into healthy selling. As he details the connection between sales and relationships, we learn lessons and concepts in strategic selling.
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Chief Differentiation Officer, Michel Neray, shares how he found his Essential Message and built his company around it. Leveraging his pull between creativity and strategy is how he helps find the real core differentiation in his clients. Sharing the lessons he learned in this discovery process, he explains how he saw what was previously invisible. Michel Neray discusses getting client buy-in, involving the client in the solution, and why an essential message is more effective than an elevator pitch.
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Known to be ahead of the curve, Trends Blending Expert, Warren Evans speaks on strategic planning, changing trends, and what drives them. With corporate roots, he talks about the three-year transition he made into speaking and the influences that add to his success. Being a founding member of CAPS and in the Canadian Speakers Hall of Fame, he discusses speaking as a critical job skill and offers advice to those Executives seeking to enter professional speaking. Feeding into his charitable foundation, Laura’s Hope, Warren Evans offers a speaker Boot Camp to professionals internationally to help work on structure and presentation.
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The 101 Ways Susan Sweeney, Internet marketing expert and author of several books on the subject, shares some powerful information and Internet marketing wisdom. Susan Sweeney talks about how she became a force in the online marketing world as she traces her career history and all it’s triumphs and pitfalls. She reveals her no-nonsense approach of: meet objectives, fit target markets, and promote products and services.
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Is your butt on the line if you don’t bring home the proverbial bacon? Shelle Rose Charvet, President of Success Strategies, talks about influence, persuasion, and the below conscious communication process. Using Neuro Linguistic Programming (NLP) and the Language And Behaviour (LAB) profile, she finds what triggers motivation, and what to do to keep them motivated. Helping to decode behaviour and decisions, Shelle Rose Charvet discusses the uses and application of this in sales, customer service, and various negotiation tactics.
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Do you wear a sales hat? Canada’s Sales Coach, Tom Stoyan, offers coaching insights on how to become active in your customer’s buying decision and sell more effectively. Tracing his 24-year career, Tom Stoyan shares the lessons, influences, and challenges that have carved out his ‘Selling with Integrity’ training program.
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Jeff MacInnis
Patricia Moser
Diane Craig
Barbara Hall
Randall Craig
Rose Reisman
Alan Borovoy
Steve Paikin