Subscribe to PSTV 'Views and News'

Our monthly 'PSTV Views and News' gives extra tidbits on guest interviews and upcoming guests..

First Name *
Last Name *
Email *

geraldbramm

Are Your Survey Results Representative or are You Only Hearing From the Usual Suspects?

When we conduct a survey we have the implicit hope that our sample is representative of the population that we are interested in e.g. our members, stakeholders etc.  That’s why we try to get the best response rate that we … Continue reading

more...

Member Surveys…Don’t Forget the Most Important Ingredient

I recently conducted a membership survey on behalf of an association that also happened to be a new client.  When it came time to send off the final report I was reminded of the fact that the most important aspect … Continue reading

more...

Three Practical Rules to Improve Your Next Online Survey

I’ll admit it…I haven’t always been a fan of online surveys. My introduction was not a happy one. I had just contacted a client to ask about our ongoing annual research study. I was told that my services were no … Continue reading

more...

Thoughts About Incentives

I almost always include an incentive as a method of improving the response rate.  One has to balance the cost of the incentive with the impact on the response rate.  A few years ago I was involved in a traditional … Continue reading

more...

Demographic Questions and John Maynard Keynes

The story goes that when confronted by apparent inconsistencies in his position the influential economist John Maynard Keynes said, “When the facts change, I change my mind. What do you do, sir”? In this regard, I agree with Mr. Keynes.  … Continue reading

more...

The Invitation to Participate

You will want to spend time crafting your email invitation. Here are the elements that your invitation should include: 1. Clearly state the purpose of the survey.  This is your chance to answer the respondent’s natural question….”what’s in it for … Continue reading

more...

Words and Questions to Avoid in Your Questionnaire Part #2

In my previous blog I gave you some examples of words and questions to avoid in the construction of your next questionnaire.   Here’s the second installment. 1.  Avoid asking respondents to answer questions that are difficult, that rely too much … Continue reading

more...

Words and Questions to Avoid in Your Questionnaire Part #1

In this blog and in the next installment I give you some examples of words and questions to avoid in the construction of your next questionnaire. 1.   Avoid any words that may be unclear to a respondent e.g. vernacular, … Continue reading

more...

How Many Respondents Do I Need?

I am frequently asked by clients, “what sample size do we need”?  In a previous blog I redirected this question to focus on the importance of response rate.  But here I’m going to tackle the question of sample size. Recently … Continue reading

more...

Give Respondents a Road Map

As Yogi Berra once said, “if you don’t know where you’re going, you’ll end up somewhere else.”  If you’re a respondent filling out a survey and you don’t know where you’re going, you’ll likely be looking for the nearest off-ramp … Continue reading

more...

Tips When Conducting Compensation and Benefits Surveys

Conducting compensation and benefits surveys introduces a unique set of challenges.  Here are three such challenges and ways to deal with them. Challenge #1 – A crucial element in completing a successful compensation and benefits survey is getting the job … Continue reading

more...

The Importance of Response Rates

In my last blog posting I talked about the factors that go into determining your sample size.  In this blog post I want to address the importance of response rates. Many clients put their priority on trying to obtain as … Continue reading

more...

Determining Sample Size

I am often asked, “how many people do we need to interview”?   This usually prompts me to ask three questions: 1)  How confident do you need to be in your results?    Our confidence in our survey increases with … Continue reading

more...

Survey advice – Question Wording

One of the key considerations in the development of a questionnaire is the proper wording of your questions.  As you develop your questionnaire, continually ask yourself, “will the respondent understand this question?  Is the language appropriate?”   Always remember to keep … Continue reading

more...

Research Step 1: Clearly Define your Objectives

If you’re thinking about conducting any type of research, step number one is to ask, “why are we conducting this survey”?  Everything will flow from the answer including the method and the questions you ask. All too often, even before … Continue reading

more...

Embracing Online Surveys

As a professional marketing researcher I’ll admit I haven’t always been a fan of online surveys.   My introduction was not a happy one.  I had just contacted a client to ask about our ongoing annual research study.  I was told … Continue reading

more...

Survey Advice – The Flow of Your Questions

The manner in which you organize your questions is a key tool that you can use to engage the respondent and ultimately improve your response rate. My overall recommendation is that your questionnaire should have a logical and coherent flow.  … Continue reading

more...