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kellymccormick

Lots of Awesome Marketing Ideas for Small Business Saturday #B2B #B2C

I was recently asked by Spectrum Business Insights to share marketing ideas to increase sales on Small Business Saturday.

In the interview you’ll find ideas for both B2B and B2C campaigns.

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How $25, I Barely Had, Changed a Life – Including Mine

This is the story of how $25, that I barely had, helped someone halfway around the world. It’s also about how the same twenty-five dollars changed my life in ways that I’m now ready to speak about.

But first, I have to mention the accident.

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Using THE LAW of ATTRACTION When Marketing

You might already be using the law of attraction when marketing.

However, when you really understand how it works you get even better results!

Here’s why the law of attraction turbo charges your marketing and how to use it.

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‘Edgy Conversations’ – A Success Book that Breaks the Rules

“I can still remember the oily taste of cold metal on my tongue.”

Wow!

After reading that first sentence in the prologue of Edgy Conversations: How Ordinary People Can Achieve Outrageous Success, I was hooked.

Finally, someone dared to tell share the real deal on what it means to be human and searching for meaning and success. This was NOT the typical ‘Ten Steps to Success’ book.

In peeling back the pages, here’s what else I found:

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What REALLY Builds Brand Loyalty? Surprise…

What really builds brand loyalty? Surprise! It’s not what you might think.

Many social media experts, marketers and businesses have been led to believe that loyal followers turn into loyal customers.

Wrong!

“Engagement” — interacting as much as possible with (customers) and building relationships doesn’t hold on to customers.

Are you kidding me?! Nope.

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How to Raise Your Prices – And Keep Customers!

People tend to think that they need A LOT more business, to make a decent living.

Well…the 80/20 rule paints a different picture.

“Eighty percent of business comes from twenty percent of your customers.”

This means that many businesses aren’t charging their current clients enough money.

The solution is simple. Raise your fees – without losing customers. Are you rolling your eyes?

Ok, I’ll show you how to do this.

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Kelly McCormick’s Tips to Succeed –No Matter What!

Enlightened entrepreneurs, and successful companies, know that a secret to success is to have a ‘no matter what’ attitude.

We look for opportunities to move forward, in spite of what others may think. Then we go for it.

Here are some of my ‘glass half full’ tips on how to succeed –no matter what!

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Quick Tip #3 – How to ‘Sell Without Selling’

This is the third in a series of quick tips on how to ‘sell without selling’.

Just like Quick Tip #1 and Quick Tip #2, the information comes from my book, OutSell Yourself: Go From Hello to Sold!

Okay, let’s ‘sell without selling’…

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[Just Released] Small Business Trends ‘Top 10 Sales Books’ List

Small Business Trends just released its ‘Top 10 Sales Books’ list.

Drum roll please…my book, OutSell Yourself: Go From Hello to Sold with Ethical Business and Sales Techniques!, is on the list.

Here are all of the Top Ten Sales Books.

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Quick Tip #2: How to ‘Sell Without Selling’

This is the second of three quick tips on how to ‘sell without selling’.

There is an old saying, “People love to buy. But no one wants to be sold.”

Keep reading to find out how to take the sleaze out of selling.

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4 Tips to ‘Raise Your Thoughts’ & Your Business Income!

What you ‘think’ is what you get. We’ve all heard it. Yet few people know how to ‘profit’ from this principle.

Well except for approx. 10 million millionaires in the USA, and some powerful forward thinkers.

Here are some of my tips and techniques to raise your thoughts and income.

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Quick Tip #1: How to ‘Sell Without Selling’

This is the first of three quick tips on how to ‘sell without selling’.

Unless you’re a slimy used car seller, you’ll probably like this approach. It doesn’t turn people off.

Let’s get started…

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Why People Make Money – In Any Economy!

Yes, there are people and companies making money right now. A lot of it!

Here are some facts, thoughts and tips to catapult you into the big leagues.

The Facts!

According to CNBC, “The number of millionaires in the [United States] is growing. The U.S. has more than 10 million.

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How to Quickly Build LinkedIn and Facebook Connections

There is an art to making connections in the virtual business world. As the term implies, ‘Social Networking’ is about building relationships. And the best place to start the process is at the ‘invitation’ stage.

From personal experience, the ‘Accept’ ratio increases when a personalized message is included in requests to connect.

BUT, it’s important that the ‘personalized’ message doesn’t sound phony or like a template. So let me show you what to do and say instead.

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The HUGE Overlooked Marketing Opportunity on LinkedIn

There is a huge overlooked marketing opportunity on LinkedIn. It is so obvious, yet very few people have figured out where the opportunity is and how to leverage it. So let’s dive in and give you a big marketing boost on LinkedIn.

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How to Ask for Advice – When You’re the Expert

At age 21 I had my first business. I was young enough, and naive enough, to think that I knew everything. What a joke that was.

Within thirty days of hanging up the ‘OPEN FOR BUSINESS’ sign, I was almost out of business. To say that I was on a steep learning curve was an understatement. I quickly learned how to reach out and ask for advice, help, and support. Here are my techniques for asking for help, without appearing needy…

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How to Say “No” to Clients

We teach people how to treat us. Well, that’s what Dr. Phil says and I tend to agree with him on this point.

Many entrepreneurs and business owners have a tough time setting boundaries with their clients. It’s understandable. When you care about what you do it makes sense that you’d want to give your best.

However, this can become a problem when giving your best means that there is little time, energy, or money left for you!

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Why a Single Email Could Cost You $16,000!

My guess is that such expenditure is not in your marketing budget to potentially gain just a single customer.

But you may be risking penalties of that caliber or more, per email, if your transmissions do not comply with the CAN-SPAM Act (United States)….

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Identifying Your REAL Benefits

(Excerpt from OutSell Yourself: Go From Hello to Sold by Kelly McCormick)

Customers may be attracted to the features of what you offer, but it’s the benefits of your products and services that really win them over. If you mistakenly focus on the bells and whistles, you could lose out.

Before we go any further, we need to make sure that we are speaking the same sales language. Sellers often confuse features with benefits. If we don’t clear this up, the rest of what’s here for you might not make sense…

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Are Your Clothes Selling YOU or Killing Sales?

“Casual Fridays have morphed into ‘Happy Hour’ Fridays, which can send the message, I’d rather be anywhere but here”, says Kelly Machbitz. Kelly is a Certified Image Consultant and author of, Wear This, Not That! Stylish Solutions to Flatter Your Figure. Wow, she got my attention!

As a business expert, who coaches and speaks to entrepreneurs, business owners, and companies, I know that your personal image is as important as your brand. For many people their personal image is their brand. Take a look at some of those scary avatar photos on Social Networking sites!

As fast as my fingers could punch in the numbers, I called Kelly Machbitz. I wanted to find out some of the worst mistakes people make when dressing to do business. I also needed to know what entrepreneurs, consultants, and business people should be wearing to “seal the deal”, so to speak. Here’s what I discovered…

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7 Reason Clients Come Back for More

Repeat business is money in the bank for entrepreneurs, consultants and businesses. The phone rings and you’re ready to go. Get the order book!

As easy as it all sounds, and it can be, there are too many people caught in the cycle of working for one client and then moving on to the next. More accurately, too many clients move on because they didn’t feel that warm fuzzy “loyalty” feeling. Here are seven important reasons why clients and customers come back for more…

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3 Business Networking Tips From the Guru – Michael Hughes

Okay we all know that networking is a powerful business building tool. Many people, including myself, get a lot of our new business via referrals. So why is it that so many “professionals” do such a crappy job of connecting with others? From what I have observed, most people don’t really know what to say or do to make powerful and meaningful connections.

To break through any obstacles, I interviewed Michael Hughes, the guru of networking. Here are his valuable opinions, pointers, and tips; all of which are in total alignment with my process on how to ethically OutSell Yourself.

Kelly: What is the biggest mistake people make when networking?

Michael: The biggest (and most common) mistake professionals make when networking is…

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10 Reasons Why Buyers Go Missing and How to Follow-up

If a company or individual didn’t buy immediately, missed a scheduled follow-up, or didn’t respond to your messages, it could be for many reasons. (FYI, the following excerpt is from my book, OutSell Yourself: Go From Hello to Sold with Ethical Business and Sales Techniques.)

Here are 10 reasons why buyers go missing and the actions you can take to reconnect.

1. They died. Unless you’re in the funeral business, this probably isn’t good news. Check in later to find out who is now looking after things.

2. Someone else died. Send a card.

3. They had a deadline of their own. Call and say, “I understand. Given the current situation, when would you like me to contact you?”

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How to FIRE a Client!

In case you missed the last blog post, 3 Signs That a Client COULD COST YOU MONEY!, here are my tips on how to fire that client!

1. Take Off Your Rose-Colored Glasses: A business relationship is similar to dating. We meet, fall in love, and then co-exist happily ever after. WRONG. Similar to dating, not every relationship lasts forever. And not every client is right for you.

2. Know When Enough is Enough: There is a honeymoon phase in business. It’s that special time when your client is excited and eager to pay for your hard work. Unfortunately, over time some clients can take you for granted. They want the sun, the moon, and the stars. But they’re only willing to pay for a shooting star or two.

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3 Signs That a Client Could COST YOU MONEY!

If I had 50 cents for every time I heard, “I knew that this client was going to be trouble!” I would be vacationing at a seaside resort−for the rest of my life!
In case your gut told you “Don’t work with this buyer” and you look at your bank account, which is screaming “You need this!” here are some warning signs that this isn’t the right customer for you.

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Why Not Ask “Why”?

“Why” questions can certainly provide you with important information. Unfortunately people tend to become defensive when asked “why.” They feel judged.

Imagine if someone were repeatedly asking you “why” you were thinking or feeling a certain way. Even if they had your best interest at heart, you’d probably feel challenged. For most people, their common reaction would be to withhold information or defend their position. Does this remind you of any relationships you’ve been in?

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How I Use LinkedIn for Business

1. Reach out to the Indirect Competition:

Last week, I invited yet another expert who speaks professionally to join my LinkedIn network. In his reply in-mail he said, “Really curious about why you chose to connect with me?” Here was my reply:

Hi Frank,

Even though we both speak professionally, we have different areas of expertise in business; yet we have a similar target market. From past experience, I have found that this connection can create great opportunities for my LinkedIn community to learn about you and vice versa.

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How I Avoid Doing A ‘Data Dump’ When Selling

1. Eliminate Paralysis by Analysis

If you spew out pertinent facts and figures at the speed of light, it actually slows the sales process down to a crawl. Many a well-intentioned seller and entrepreneur has been left to wonder what went wrong. “I provided more than enough information,” you rationalize. “The client should have been able to make an informed decision.”

Regrettably, giving all that information was the problem. Wading through a stack of pros and cons can leave a buyer gasping, “Stop, I beg you!” as paralysis by analysis sets in.

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3 Tips to Build Profitable Connections through Social Networking

Upload the ‘Know You, Love You!’ Crowd

1. Upload your email database into Facebook, LinkedIn and Twitter. Then invite people from your past jobs, school, etc. into those social networks.

We tend to do business with people we know and like. And if your friends aren’t potential clients for you, they may know someone who is!

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