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22 2013

Creating A Remarkable Brand One Customer At A Time

Syndicated from: Canadian Youth Business Foundation

Marc believes that what gets measured gets done. Since 1998, Marc has been on the front lines testing and experimenting with media channels that influence and advance business relationships. With an honors degree in Biological Science from the University of Guelph, a passion for photography and 15 years experience in the sales & marketing trenches, Marc’s approach to business is uniquely shaped by the synergies of art and science. Research and experience have taught Marc that successful brands invest in creating positive customer experiences. By aligning paid, earned and owned media to consumer behavior Marc has been able to quantify the ROI of social media and has extensive experience in both traditional and cross-media marketing. He is a co-creator and instructor of the Social Media for Business Certificate program through Mount Royal University and blogs consistently at In his own practice and with partnerships at Mount Royal University and the Pentacle Virtual Business School, Marc works closely with business to business organizations to become more nimble and adaptive by using social media as a catalyst for change, increased organizational performance and employee engagement. Marc Binkley – Social media brand strategy, corporate training and professional speaker. Networking: 3:00 – 3:45 pm Marc Binkley 4:00 pm – 5:00 pm

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