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10 2013

Do you want to make your product catch on; be contagious?

Syndicated from: if you give a little love... you will get a little love

People often answer the question "what makes things popular" with the simple solution "advertising". Berger turns that thinking around by illustrating that people don't listen to advertisements, they listen to their peers. Using the examples of viral videos and stories we all know (think of the Susan Boyle YouTube sensation or Jared's story of… - Author: Jill Donahue

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