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19 2012

Does the shock factor really work?

Syndicated from: Peter's blog

Sometimes it’s statistics used in a television commercial, or a passionate radio voice saying something that really tugs on your heart strings. It’s the gut-wrenching images on your cigarette pack. These kinds of tactics are often used to shock people into changing their habits or recognizing an issue. Recently the shock factor has been implemented in the state of Georgia to raise awareness for childhood obesity. But has it been taken too far? read more

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