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Oct
10 2011

Ellen Kral

Publishing, B2B, Media

Publisher & CEO, Kenilworth Media Inc., http://www.kenilworth.com

What's the difference between a good magazine and an exceptional one? Ask Ellen Kral, CEO of Kenilworth Media. As one of Canada's Top Women Entrepreneurs 2010 by PROFIT magazine, she offers insight into the realm of successful trade and association publishing. Profiling several of Kenilworth's publications, Ellen Kral discusses the delicate balance between content and advertising. Revealing industry challenges and how she's overcome them, she talks about Kenilworth's competitive strategy and plans for growth. Learn about the production process in the media industry. Learn how the American market has impacted Kenilworth Media. Learn why quality is so important to Ellen Kral.



Interview Date: October 2011



Comments

{ 3 comments }

Edd Soenke October 11, 2011 at 11:35 pm

Rudy, you must be extremely proud of this “Superwoman” Ellen! Ellen, you are at the front of, and will continually lead, your publishing businesses to impressive heights. Speaking of heights, has Rudy started flying yet? Work here in Iowa is at such a level that I’m in the air a couple times a week.

Hope to get together with all of you soon!

Blair Adams November 8, 2011 at 3:38 pm

Randall,
The debate between print and digital is one publishers around the globe continue to wrestle with. I would like to point you to the website of circulation consultant Scott Bullock (www.coverssell.com) who recently posted on the decline in Wired magazine’s digital edition. Bullock notes: “It seems a bit counter-intuitive, but according to ABC statements, Wired magazine reported that their digital single copy sales decreased in the June 2011 period. On the June 2010 statement Wired reported an average of 17,167 digital replica single copies had been sold. On the December 2010 statement Wired reported an average sale of 27,369 digital replica singe copies had been sold…an increase of 58.4%. However, on the June 2011 statement, Wired reported sales of digital single copies of just 13,147 on average, for a 52% decrease.

randallcraig November 8, 2011 at 3:49 pm

Thanks for your comment; I’ve seen similar stats elsewhere as well. The key here is that what is reported is REPLICA sales, not made-for-web-and-social-media sales. I feel the entire industry is just now understanding (and learning) what the reader really wants. And the technology for consumption (eg Tablets and Mobile) is just catching up.

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