MaRS Best Practices events: Excellence in Customer Service: The forgotten marketing strategy October 18, 12 – 1:30 p.m., MaRS Studio With company and brand reputations more transparent than ever, the importance of managing your company’s customer service has never been more crucial. Join Sweet Tooth’s Mohsen Hadianfard and Mike Rossi to learn ways to identify the channels that can have the most dramatic effect on your company’s reputation. Find out how to build a solid strategy for customer service that will fuel growth. Using case studies, we’ll examine the following topics: • Importance of reputation • Customer service as a culture • Interaction and reputation channels • Net Promoter Score (NPS) as a gauge • Building a customer service strategy For more information and to register: http://www.marsdd.com/event/excellence-in-customer-service-the-forgotten-marketing-strategy/