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06 2011

Give Respondents a Road Map

Syndicated from: Bramm Research Blog

As Yogi Berra once said, “if you don’t know where you’re going, you’ll end up somewhere else.”  If you’re a respondent filling out a survey and you don’t know where you’re going, you’ll likely be looking for the nearest off-ramp before you’ve completed the questionnaire. In my opinion, filling out a questionnaire is like taking a journey.  If you agree with this analogy then you’ll also agree that every substantial trip requires a road map.  In the case of a questionnaire, this amounts to a brief description in the introduction of the topics that are going to be covered.  Along the way, I like to give respondents various sign-posts so they know how they’re doing.  I do this be creating titled sub-sections so that respondents know how far along in the journey they’ve gone. Sure, most online surveys provide a progress bar (i.e. an odometer), but I believe pointing out the sights along the way helps make the journey a bit more enjoyable.

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