"We need a reason that's bigger than ourselves to make things happen." This is Jeff MacInnis, Founder of The Business Race, and how he connects the embodiment of racing into everything he does. As a participant in several national and international races and expeditions, he draws parallels between racing and the corporate world. Jeff MacInnis talks about racing as a business strategy, feedback versus encouragement, as well as collective versus individual goals. He recalls inspiring stories and lesson learned along the way. Learn how to lick-start momentum in an organization. Learn why people want big futures. Learn how to win at a higher level.