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09 2012

Jill Konrath, SNAP Selling

Syndicated from: Box of Crayons

If you want to do Great Work, you need to be able to enroll people, get them on your side and sell yourself. So whether you explicitly sell to people or are just trying to make stuff happen within your organization, you will want to tune in today because in a way we are all in sales. Jill Konrath is a sales expert and author of two bestselling books on sales. I first came across her work with her book, Selling to Big Companies. When I read this book, I literally got rid of all the other sales books on my shelf and it became my bible. Jill’s latest book, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers, goes even deeper and really addresses selling to the busy, overwhelmed executive with no time for a sales conversation. I’m thrilled to talk with Jill as we explore: The four factors crazy busy people use to make decisions How to go from a self-centered, jargon-filled marketing machine to engagement with others The three decision cycles that lead to a sale Using a buyer’s matrix in sales conversations For more info, go to Listen to my interview with Jill Konrath    

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