How well maintained is your organization’s public image? Executive Director of the Canadian Public Relations Society, Karen Dalton talks about the strategic management of relationships with stakeholders. Giving positive and negative examples, Karen Dalton talks about the impact of social media, masquerading advertisers, crisis management, and the public’s trust in PR. Discussing PR development on a global scale, she reveals how Canadian PR associates rank and if we differ from Americans. Karen Dalton tells us how to enter the field, what to consider and the various industry changes and challenges. Learn how to use a spokesperson, and how to create credibility. Learn the PR do’s and don’ts.