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03 2013

Kim O’Connell

Design, Print, Campaigns

General Manager, Artistic Minds - AMi,

"Communication is always the key." Kim O'Connell, General Manager for Artistic Minds Inc (AMi), and print production dynamo, talks about the inner workings of an internal print agency and how they support some of the biggest fast food agencies in North America – KFC, Taco Bell, and Pizza Hut. In the print industry for 35 years, Kim O'Connell shares thoughts on direct mailing, coupons, trade printers and outsourcing. She offers insight into the age-old debate of traditional marketing versus social media and how AMi, a non-profit agency, stays competitive. Learn about the challenges of centralizing locations. Learn what has changed in the industry. Learn how AMi compares to an external agency – and why her clients always return!

***** Due to technical difficulties, this interview has been removed. *****

Interview Date: December 2011


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