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Mar
21 2011

Laura Booker

Word of Mouth Marketing

http://www.laurabooker.com

What’s the secret to a good buzz? Laura Booker, Word-of-mouth Marketing Expert and Business Strategist, shares the strategy of designing a successful word-of-mouth campaign. Using Laura Booker's intricate formula of the five T’s of the three C’s of the five P’s we learn the breakdown of how starting the right conversations with the right people on the right topics can create a hailstorm of increased revenue. Discussing gimmicks, ghost Tweets, and chance, Laura Booker shares her views on authenticity and the power of curiosity. Learn effective uses of social media and how it can complement word-of-mouth efforts.  Learn how other organizations are using word-of-mouth marketing to their advantage. Learn what to do with word-of-mouth feedback.



Interview Date: March 2011



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