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01 2018

Mapping the Three Justifications to the Five-Stage Sustainability Journey

Syndicated from: Sustainability Advantage

Let's suppose you've crafted a compelling business case to support a company undertaking a significant environmental or social initiative. Your proposal includes three justifications for the project: it helps the company do the right thing by causing less harm and doing more good for the environment, society and employees; it enables the company to capture opportunities such as new revenue streams and expense savings; and it helps the company mitigate risks that could arise if it did not do the project. Where the company is on its sustainability journey determines which of those three components in the business case will best grab the attention of the decision-makers and win their support. Mapping the three justifications to the five-stage sustainability journey helps us choose which justification to highlight. Read More

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