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Sep
27 2010

Mary-Colleen Shanahan

CEO of Tilly Endurables

http://www.tilley.com

CEO of Tilley Endurables, Mary-Coleen (MC) Shanahan, shares the lessons learned from early opportunities. She discusses her transition from service to product, entering a family-run business, and the challenges of being competitive in an international market. Learn about the adventure of a Tilley purchase. MC Shanahan displays a wide range of products from the original Tilley hat that has gained so much fame to their newest member –the Intrepid Bag. Discussing fabric innovations and the convertibility of their merchandise, MC Shanahan makes clear the distinct advantage of these Canadian made products.



Interview Date: September 2010



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