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Aug
31 2009

Michel Neray

Marketing Differentiation

President, The Essential Message, http://www.neray.com

Chief Differentiation Officer, Michel Neray, shares how he found his Essential Message and built his company around it. Leveraging his pull between creativity and strategy is how he helps find the real core differentiation in his clients. Sharing the lessons he learned in this discovery process, he explains how he saw what was previously invisible. Michel Neray discusses getting client buy-in, involving the client in the solution, and why an essential message is more effective than an elevator pitch.



Interview Date: August 2009



Michel Neray: Blog

Jan 24 2013

Your 2013 Business Blast Off Guide

from: Michel Neray

Syndicated from: Essential MessageEssential Message

This is a guest post from Tina Dietz, and originally appeared on her blog at ThisIsTineDietz.com. Tina will show us how to authentically generate lasting business success on our January 31 teleclass…

[[ This is a content summary only. Visit my websi…

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Jun 26 2012

What my Sensei taught me about sales.

from: Michel Neray

Syndicated from: The Essential Message

What my Sensei taught me about sales.

Blame it on the 1992 movie, Glengarry Glen Ross, for burning this line into the psyche of salespeople and entrepreneurs: Always Be Closing.

It may be the ABC’s of sales for people who sell worthless real estate to unwitting investors, but for the rest of us, this […]

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May 28 2012

Why Personal Branding is Bad For You!

from: Michel Neray

Syndicated from: The Essential Message

Why Personal Branding Is Bad For You!

Over the years that I’ve been speaking and consulting, I’ve come to be known as something of an expert in branding. In fact, the topics that most event planners ask me to speak about have to do with branding.

I completely understand why…

We all know that […]

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