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13 2012

One tip to engage physicians

Syndicated from: Jill's Blog

It sounds simple but people still don't get it. Intuitively pharma folks know they should ask questions and show interest in the physician's problems but when they get in front of them, more often than not, they give a dissertation of facts and data. Why? One reason is that it is far easier to just "present data" to a physician than to identify… - Author: Jill Donahue

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