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Nov
02 2009

Pat Ferrier

Publishing, eBooks, Textbooks

President of McGraw-Hill Ryerson - Higher Education Division, http://www.mcgrawhill.ca

From hard cover to downloadable. Pat Ferrier, publishing industry veteran and President of McGraw-Hill Ryerson – Higher Ed. Division, is in the business of developing intellectual property.  In tune with the post-secondary market and its changing needs, Pat Ferrier discusses combined print and digital solutions and their increasing popularity and effectiveness. He shares the process of publishing a textbook and the agents that make it happen. He discusses the current issues and challenges in publishing.  And as an authority in the field of publishing, he offers advice to those just starting out.



Interview Date: November 2009



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