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03 2011

Quick Tip #3 – How to ‘Sell Without Selling’

Syndicated from: Kelly McCormick

This is the third in a series of quick tips on how to ‘sell without selling’. Just like Quick Tip #1 and Quick Tip #2, the information comes from my book, OutSell Yourself: Go From Hello to Sold! Quick Tip #3 − Linking • When you ‘sell without selling’ you ask enough questions and summarize your understanding of your buyer’s needs and/or problem, Quick Tip #1 and Quick Tip #2, • Once you understand exactly what is needed, you link your proposed solutions to match the client’s needs. • At this stage DO NOT slip into doing a sales presentation or offering more than is required. • You built a lot of trust when you focused on your client and their situation. Don’t blow it now. • Be the expert that you are and demonstrate that you have exactly what the client is looking for. “I recommend the following, _____________, to meet your needs of ______, ______, and ______.” • Lots of non-threatening questions and clarifying statements, examples of proposals and methods to present solutions, and more can be found in my book, OutSell Yourself: Go From Hello to Sold! If you found this information useful, I can help you to grow your business too through my coaching, consulting or speaking services. Please feel free to contact me directly. Regards, Kelly

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