Social Media & Web Strategist
President, 108 ideaspace inc., http://www.108ideaspace.com
In response to viewer demand, Randall Craig, the usual host of Professionally Speaking TV, steps in as a featured guest in this episode. As a best-selling author, and sought after consultant in the field of social media and web strategy, he shares several best practices on how to successfully bind online activities to a business strategy. With a strong history in developing engaged communities, Randall Craig talks about broadcasting versus engagement, handling “comments”, and developing successful client relationships. With social media being a particular strength of his, Randall Craig offers up avenues of connecting social media with Customer Relationship Management and Search Engine Optimization to create a powerful online presence with an impact on business. Learn about Randall Craig’s coveted Anchors and Outpost strategy. Learn how to mitigate risks in online identity theft. Learn how the 4 P’s of marketing fit into today’s strategies. |
Interview Date: June 2011
Randall Craig: Blog
Big data, analytics, and competitive advantage
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