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08 2011

Research Step 1: Clearly Define your Objectives

Syndicated from: Bramm Research Blog

If you’re thinking about conducting any type of research, step number one is to ask, “why are we conducting this survey”?  Everything will flow from the answer including the method and the questions you ask. All too often, even before determining our objectives, we have decided that we need to do an online survey.  In my mind, this is putting the cart before the horse. Ask yourself…              What are my key information needs?             How will we use this information?             What actions will we take based on the information that we gather? Your questionnaire can be measured against these objectives.  “Is the question necessary?  Does it satisfy one of the objectives of the study”?

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