In this TV interview in Egypt, Richard Branson, talks about the importance of branding. He also reveals why and how he started Virgin Air.His brash take-charge action demonstrates the trait of successful entrepreneurs. They act to fix things because they believe in a better way to get things done. George Torok Host of Business in Motion Business Speaker Listen to Business in Motion audio PodCasts On iTunes Business in Motion on Facebooka2a_linkname="Business in Motion";a2a_linkurl="http://businessinmotion.blogspot.com/"; Business in Motion Weekly radio show Host: George Torok www.BusinessinMotion.ca