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19 2011

Ross Jefferson

Destination Marketing

Executive Director, Discover Saint John,

"Waterfronts can be a very powerful catalyst for change in a community."  Executive Director of Discover Saint John, Ross Jefferson, discusses city character and destination marketing. With waterfront cities acting as a 'gateway', he shares the connection between economic development and tourism, and how the public/private partnership model of Discover Saint John is a benefit to all involved. Ross Jefferson reveals the biggest challenges and biggest opportunities he faces in destination marketing, and how he approaches each head on. Learn where the dollars come from. Learn what the tough questions are. And learn how Saint John is quickly becoming a top tier destination.

Interview Date: December 2011


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