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21 2012

Seven Business Case Benefits of a Triple Bottom Line

Syndicated from: Bob Willard's Blog

The New Sustainability Advantage Pre-Publication Discount Valid Until March 1st 2012 The New Sustainability Advantage has a recalibrated, and more compelling business case for sustainability strategies than described in its 2002 version. Based on recent case studies, it shows that if a typical company were to use best-practice sustainability approaches already being used by real companies, it could improve its profit by at least 51% to 81% within three to five years, while avoiding a potential 16% to 36% erosion of profits if it does nothing. click image for more information The fully revised business case is organized around seven easy-to-grasp bottom-line benefits that align with current evidence about the most significant sustainability-related contributors to profit. Increase revenue Reduce energy expenses Reduce waste expenses Reduce materials and water expenses Increase employee productivity Reduce hiring and attrition expenses Reduce strategic and operational risks The new version is a 90% rewrite of the 2002 version. Compared to the first version of The Sustainability Advantage, it has three other enhancements beyond the more compelling business case and the new list of seven benefits. It more rigorously estimates 14 risks to profit if a company chooses to opt out of the sustainability imperative. It calculates the potential bottom-line benefits for both a typical large corporation and a typical small enterprise. It is formatted in the same concise two-page, text-and-sidebar treatment of each subtopic that is used in Bob’s other two books, The Next Sustainability Wave and The Sustainability Champion’s Guidebook. 20% Pre-Publication Discount Orders The New Sustainability Advantage proves that the quantified business case for sustainability is more compelling than ever before. It will be released in March 2012 at a retail price of CDN/US $19.95, plus applicable taxes and shipping costs. Copies ordered before March 1, 2012, enjoy a 20% discount. Pre-orders can be placed two ways: Order online: here. Order by phone: 1-800-567-6772, ext. 111

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