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07 2013

Social Media Dieting

Syndicated from: Randall Craig

Special Note:  Not happy with your Social Media ROI?  Join me for a full-day Social Media Master Class on March 13th. Do you have a well-defined morning routine, that includes Social Media?  Tweet, Post, Check Status, Share, and Comment.  Then see who has looked at your LinkedIn profile.  Later, repeat – sometimes several times. There is nothing wrong with connection.  In fact, Social Media is built precisely on this foundation. Unfortunately, every minute spent on Social Media means a minute less on other activities.  With so much attention now focused on Social Media, we sometimes neglect to consider what is being displaced: Critical thinking time.  Instead, we crave the interruption from numerous social alerts and messages. Creation time.  Instead we have become, at best, consumers. Writing time.  Instead, we hav bcum xperts @ shortform txting.  And our ability to write atrophies. Most importantly, we displace the development of real-world in-person relationships with (often) shallower ones.  We spend more time by ourselves, “plugged in”.  And we accept that  Social Media lurking and stalking are becoming commonplace – and possibly even acceptable. This Week’s Action Plan:  As Social Media becomes more commonplace, it’s worthwhile to periodically look more closely at the mix of your activities.  Ask this question:  what have your Social Media  activities displaced?  If you’re not happy with the answer, it may be time to put your Social Media activities on a diet.  The Make It Happen Tipsheet is also available by email. Go to to register. Randall Craig @RandallCraig (follow me)

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