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18 2011

Stephen Rayfield

Marketing plans, Marketing research, Marketing mix

Marketing Knowledge Mentor,

What do Frankenberry cereal and Nature Valley granola bars have in common? They we both marketed and launched by Stephen Rayfield, Marketing Knowledge Mentor. Giving real examples from his own distinguished career, Stephen Rayfield discusses the importance, impact, and integration of a marketing plan. Discussing the key elements and tools of the marketing department, he refers to maneuvering the marketing mix, and typical hurdles in a marketing plan. Stephen Rayfield talks about marketing ‘no-no’s and how to trouble shoot a marketing plan in action. Learn to know when you’ve done enough market research. Learn how much time to spend on competitive intelligence.

Interview Date: April 2011


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