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17 2011

Susan Luke Evans

Harnessing the Power of Stories

Corporate Mythologist,

When you tell it well, people listen. At a time when technology has all but taken over, Susan Luke-Evans, Corporate Mythologist, discusses the art of storytelling and its effectiveness in corporate environments. Used for centuries as an unofficial communication tool, she describes how stories evoke a practical outcome within an individual or an entire organization. Giving engaging examples from her repertoire, Susan Luke-Evans defines the structure of a story and how it can be applied to any message. Learn why story telling is important. Learn what it takes to craft a story. Learn how to grow a story telling corporate culture.

Interview Date: October 2011


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