Focus

Stephen Rayfield

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Marketing plans, Marketing research, Marketing mix

Marketing Knowledge Mentor. What do Frankenberry cereal and Nature Valley granola bars have in common? They we both marketed and launched by Stephen Rayfield, Marketing Knowledge Mentor. Giving real examples from his own distinguished career, Stephen Rayfield discusses the importance, impact, and integration of a marketing plan. Discussing the key elements and tools of the marketing department, he refers to maneuvering the marketing mix, and typical hurdles in a marketing plan.

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Harold Taylor

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Time Management

You can’t manage time, but you can manage yourself in respect to time. With 17 books published and over 2000 workshops and seminars on time management, Harold Taylor, from Harold Taylor Time Consultants, has defined himself as the definitive Time Management Trainer. Talking about the change in time management tools with the development of technology, he discusses the use of smart phones, e-mail, and social media with relevance to multi-tasking.

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