Touching millions of Canadians across the country, Diane Brisbois, the President & CEO of the Retail Council of Canada (RCC), defines the role of the RCC and its many functions. Taking front line action in advocacy, policy development, research, and training, Diane Brisbois shares details on recent lobbying efforts and the merchant response. Revealing benchmarks and evaluations and recent successes, she talks about the RCC’s foray into education with www.retaileducation.ca. Discussing cross-border shopping, online retailers and American retailers entering the Canadian space, find out what retailers are doing to be competitive. Learn what the three biggest contributors are to the cost differences in Canada and the USA. And learn what the upcoming challenges are in the retail space.