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Dec
02 2018

The Business Case for Sustainability, Redux … Seven times

Syndicated from: Sustainability Advantage

Question: “What’s the business case for sustainability?” Answer: “Compelling! Doing the right thing for the environment and society enables a company to capture new opportunities and avoid new risks.” Next Question: “Okay, but what’s the business case for sustainability?” Answer: “…?!?! …” I was reminded of this frustrating dialogue when I read Andrew Winston’s recent blog, “Explaining the Business Case for Sustainability Again … and Again … and Again.” Andrew is a guru on the business case for sustainability. His book, Green to Gold, is a classic.  In his blog, he recalls five different Groundhog Day-like discussions he’s had on the business case for sustainability. I smiled when I read them. It was a trip down memory lane. Read More

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