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22 2012

The three simple ways to being building a platform

Syndicated from: Box of Crayons

“Build it and they will come.” There’s one deluded idea that The Field of Dreams has planted in people’s minds. Let me be blunt: If you build it, it’s pretty certain that no-one will come. Unless of course you’ve previously built a platform, a tribe, a relationship with people who might be interested in that thing you’re building. Otherwise, it’s going to be you, two friends and some resentful family members. Michael Hyatt’s new book is out today, Platform: Get Noticed in a Noisy World. I’ve followed Michael’s blog for a long time and while I value his articles on leadership and the like, what I really find marvellous is the way he’s built his platform. It’s something I’ve attempted to copy – I’ve literally said to Kathryn my web person, “please make my speaking page just like his.” He’s shared much of that wisdom in Platform. I thought it was a little slow to get going and not very strong on how to build a product – there are other resources I think that are stronger for that. But about a quarter of the way through, it finds its groove and starts getting very useful on the nitty-gritty of how to build a following, with your blog at its heart. This makes the book practical, readable, and useful whether you’re new to the game or you’re looking to refine what you’re currently doing. Provoked by Michael’s book, here are three things I’d do right now if I was getting serious about building my own platform. 1. Follow the masters: Seth Godin, Chris Brogan & Michael Hyatt Watch what they do. Copy what makes sense. These guys have been working hard for years now to get good at this, and they share their wisdom freely. Stir in Scott Stratten and his Un-Marketing Philosophy And add a dash of Hubspot or Copyblogger to help with some of the technical aspects while you’re there. 2. Understand the bigger picture Why are you bothering with a platform? What does it serve? Are you feeling the pressure of Doing It Because It Seems To Be The Thing To Do? Unless you’re clear on the strategic purpose of your blog, you’ll lose your mojo fast. Connect your need for a platform with the flag you’re trying to plant in the world. 3. Engage Not just with those you’re writing for, but with colleagues who can support, encourage and hold you accountable for what you’re doing. Doing this by yourself in isolation will be difficult. Ask for help. (Have you been tracking my friend Jennifer Louden’s course on building a MasterMind group?)   Anything you’d add to this list?      

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