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28 2012

Why Personal Branding is Bad For You!

Syndicated from: The Essential Message

Why Personal Branding Is Bad For You! Over the years that I’ve been speaking and consulting, I’ve come to be known as something of an expert in branding. In fact, the topics that most event planners ask me to speak about have to do with branding. I completely understand why… We all know that branding is important. For businesses, branding is one of the key activities that lead to market dominance, more sales, revenue and higher share prices. But, I have to be honest with you. The whole idea of personal branding drives me up the wall. It makes me crazy. In fact, I’m going to come right out and say it: I believe this unnatural focus on branding is bad for you. It makes it seem like all you need is a nice logo or a clever tagline to be successful. So for personal branding, what does that mean — what colour jacket you wear, the colour of your tie, your hat, or which side you part your hair on? All of that is important to the impression you make, but none of that changes who you really are, what you do and how you add value. Look, it’s not like Apple, Google, Disney, BMW got to be the best brands in the world by actually focusing on branding. They got there by focusing on what they do best. Doing anything else is like putting the cart before the horse. So instead of asking yourself, ‘how can I brand myself better?’, I suggest you ask, ‘how do I truly add value to my clients and customers, my company and the people in my life?’ Your brand is what you have when you stop focusing on branding, and you focus instead on your true differentiation, and the unique contribution that only you can make. Essentially yours, Michel Neray Chief Differentiation Officer The Essential Message P.S. A few people have asked me to look through the Essential Message ‘lens’ and review their Linkedin profiles. If this is a service you’re be interested in, click here.

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