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13 2011

Words and Questions to Avoid in Your Questionnaire Part #1

Syndicated from: Bramm Research Blog

In this blog and in the next installment I give you some examples of words and questions to avoid in the construction of your next questionnaire. 1.   Avoid any words that may be unclear to a respondent e.g. vernacular, acronyms, or other unfamiliar words. 2.  Avoid modifying adjectives such as: usually, often, sometimes, occasionally, regularly.  These terms can mean different things to different respondents. 3.  Avoid double-barreled questions e.g. “How would you rate us for our durability and reliability”?   The respondent may feel that you offer a highly durable product but one that has reliability issues. 4.  Avoid words that are emotionally laden or words that contain a sense of approval or disapproval.   If you do want to evaluate an emotional reaction to a topic you may want to state the question in the following way, “Some respondents we have talked to are very upset about the proposed legislation.  Do you agree or disagree with these respondents?”  

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