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03 2011

Would Your Kid Be Proud or Bored?

Syndicated from: Fearless Selling Blog ~ Increase Your Sales

Yesterday was “bring-your-kid-to-work” day in Ontario. My youngest daughter works in an accounting office and a few parents brought their teenage children to work. Shannon laughed as she told how bored the kids looked especially when the VP of Sales subjected them to a lengthy PowerPoint presentation. If your children attended one of your sales calls, meetings, appointments, or presentations, would they be proud or bored? Forget for a minute that they’re your kid and automatically disinterested in what you do. Would that meeting or sales call captivate their attention or lull them to sleep? Unfortunately, many sales presentations are dull and boring. Slide after slide filled with corporate marketing speak, paragraphs of text, and information that is irrelevant to the prospect or customer. Combine that with a lackluster delivery and you have a recipe for failure. If you want to stand out from your competition and compel someone to buy from you, your sales presentations MUST be captivating. The same concept holds true if you don’t use PowerPoint or if your presentations are less formal and delivered one-to-one. Look at your sales presentation from the other person’s perspective or have a trusted friend or colleague listen to it. Is your delivery interesting and intriguing? Does it focus on the other person’s interests, issues, concerns and problems? Does it clearly address how you can solve that problem…without going into boring detail? Finally…(and this is the acid test)… Would it keep your teenage child’s interest and attention? Would it make them proud? If you can answer yes, then you’re on the right track. If not, determine what you need to change to make that happen.   Could your team use some improvement on this topic? I might be able to help. Contact me and we can discuss the best approach to take. Tweet This

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